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Academic Journal

Using mobile while shopping in-store: a new model of impulse-buying behaviour.

Subjects: *IMPULSE buying; *POINT-of-sale advertising; *SHOPPING

  • Source: Journal of Consumer Marketing. 2022, Vol. 39 Issue 5, p432-444. 13p.

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Academic Journal

The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes.

Subjects: *ADVERTISING effectiveness; *MARKETING research; *LUXURIES

  • Source: Journal of Consumer Marketing. 2022, Vol. 39 Issue 4, p345-357. 13p.

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Academic Journal

Visuals misleading consumers? Testing the visual superiority effect in advertising.

Subjects: *ADVERTISING; *TRADE associations; COGNITIVE analysis

  • Source: Journal of Consumer Marketing. 2022, Vol. 39 Issue 1, p78-92. 15p.

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Academic Journal

Effects of self-brand congruity and ad duration on online in-stream video advertising.

Subjects: *STREAMING video & television; *INTERNET advertising; *BRAND personification

  • Source: Journal of Consumer Marketing. 2021, Vol. 38 Issue 4, p374-385. 12p.

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Academic Journal

Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?

Subjects: *ADVERTISING copy; *BRANDING (Marketing); *MARKETING executives

  • Source: Journal of Consumer Marketing. 2021, Vol. 38 Issue 7, p813-827. 15p.

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Academic Journal

Aesthetics-based mystery in advertising: the roles of consumers' high-end product perceptions and the construal level of ad words.

Subjects: *ADVERTISING; *CONSUMER behavior; *PRODUCT attributes

  • Source: Journal of Consumer Marketing. 2021, Vol. 38 Issue 6, p692-708. 17p.

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Academic Journal

Celebrity CEOs' credibility, image of their brands and consumer materialism.

Subjects: *CHIEF executive officers; *ADVERTISING endorsements; *BRAND image

  • Source: Journal of Consumer Marketing. 2021, Vol. 38 Issue 6, p638-651. 14p.

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Academic Journal

Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation.

Subjects: *CONSUMER behavior; *ADVERTISING endorsements; *CONSUMER attitudes

  • Source: Journal of Consumer Marketing. 2021, Vol. 38 Issue 6, p679-691. 13p.

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Academic Journal

Privacy considerations for online advertising: a stakeholder's perspective to programmatic advertising.

Subjects: GOOGLE Inc.; INTERNET privacy; INTERNET advertising

  • Source: Journal of Consumer Marketing. 2023, Vol. 40 Issue 2, p235-247. 13p.

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Academic Journal

Consumer responses to pictures of co-creating consumers in marketing communications.

Subjects: *CUSTOMER cocreation; *ADVERTISING; *NEW product development

  • Source: Journal of Consumer Marketing. 200, Vol. 37 Issue 7, p775-784. 10p.

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  • 1-10 of  1,423 results for ""Advertising""